Michigan gets cold and when it gets cold it snows and when it snows people ski, and snowmobile, and ice fish. Why not capitalize on the free-from-the-sky snow? That's what Michigan is hoping to do. The state dropped a pretty penny on promoting its wintry attractions and is hoping that you and your friends (in and out of the state) are going to hit the slopes.
Excerpt:
Most of the record promotional spending comes from the state's
lawsuit settlement with the big tobacco companies. Travel Michigan will
use about 85 percent of its ad budget outside the state because "we
know we need to bring in new visitors" to make up for declining
in-state travel, Zimmermann said.
Until now, the ad effort has
focused on three Midwest markets: Chicago, Cleveland and Indianapolis.
But it will expand to Cincinnati, Dayton and Columbus, Ohio; St. Louis;
Milwaukee, Wis.; and Ontario this year. And the national ads will push
the envelope even further.
The award-winning "Pure Michigan" TV
ads feature the voice of Michigan-raised comedian Allen, the score from
the movie "The Cider House Rules" and pictures of the state's tourist
attractions.
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