Social media is here. Well, actually it's been here for a bit, but not it's really here, sitting on the couch, watching TV, completely moved in. Facebook, MySpace, Twitter -- all of these, and other types of social media, are changing the way people do business, stay in touch, and, yes, even vent.
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Though it's an effective, low-cost way to reach out, she said, most
nonprofits aren't taking advantage of social media. "We need to catch
up."
Song described Twitter as perfect for communicating with a
nonprofit's constituency and raising money. "It's like a stream of
consciousness coming from your organization." NEW uses Twitter to
promote workshops and other events, but also to pass along links that
other nonprofits might find interesting, and to talk about what staff
members are doing. (One recent Tweet: "Quality Coffee Friday at the NEW
Center today. Tenants are loving @Sweetwaters House Blend and House Decaf!")
Related to Twitter, TipJoy is an application that allows you to
raise money via your Twitter network. It’s an alternative to the more
well-known PayPal
e-commerce system, Song said, and is preferable for nonprofits because
it charges lower administrative fees for the transactions. Song
reported that a nonprofit called charity: water raised $250,000 in a week-long TipJoy campaign.
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