Ad blitz planned to highlight Beaumont’s children’s hospital

Royal Oak's Beaumont campus has a children's hospital that some don't know about. A new campaign is expected to change that.

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The children's hospital building was built in 2004 at the Royal Oak campus. No additional construction is planned.

"We have done market research and asked families if they were familiar with Beaumont's children's services. Not as many families know about us. We hope to change that," Maisels said.

Over the next several weeks, Beaumont will purchase an unspecified amount of print, radio and billboard advertisements to showcase its children's hospital, said Michael Killian, vice president of marketing and public affairs.

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