Royal Oak's Quill to market small businesses with eBrandMe

We all want ourselves and our businesses to look better. But we all can't afford the services of large marketing agencies. That's the idea behind the newest subsidiary of Quill Communications.

The Royal Oak-based marketing and public relations firm has just started eBrandMe. The new venture allows people and businesses to take advantage of the smaller services a large branding agency has to offer without paying for the whole package. Think of it as ordering something small from a big menu at a restaurant.

"Basically our target audience could be anyone," says Christine Harriss, co-founder of Quill Communications and eBrandMe. "It's not necessarily a long-term relationship per say. It's for people who want something like a well-designed logo."

Which also fits into the tight times that come with a tight economy. Many businesses are checking to make sure they know where every dollar is going, and the idea behind eBrandMe is to help them do that as cost-effectively as possible.

"We think the timing for this is absolutely perfect right now," Harriss says.

Right now some of the 10 staff members are working on the eBrandMe project. Harriss can see hiring more if the project takes off like expected.

"This could go anywhere," Harriss says. "I don't want to sound hackey, but the sky is the limit," Harriss says.

Source: Christine Harriss, co-founder of Quill Communications and eBrandMe
Writer: Jon Zemke
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