Hummer brand looks to set up HQ in Metro Detroit

Hummer is looking for a new home in Metro Detroit, and its headquarters is set to go in either Detroit or Auburn Hills.

General Motors sold the automotive brand to Sichuan Tenzhong. The China-based automaker is looking to establish a North American headquarters in Metro Detroit, which equals a $9.4 million investment and 300 new jobs. Hummer also looked at locations in South Carolina, Louisiana, and Tennessee.

The Michigan Economic Development Corporation offered a 100 percent employment tax credit for 10 years. Both Detroit and Auburn Hills are planning to offer tax incentives to make the deal happen. A decision on which city is expected by Halloween.

General Motors acquired the Hummer brand from AM General in 2000. The all-terrain, military-style vehicles have a reputation for not only being the most rugged vehicles for sale to the general public, but also the most fuel inefficient.

Source: Michigan Economic Development Corporation
Writer: Jon Zemke
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