Metal Imagination transforms hobby biz into rapidly growing firm

Vladimir Gendelman had anything but high expectations for Metal Imagination when he started the metal sculpture website 18 months ago.

The serial entrepreneur already had a number of other businesses working for him, ranging from a graphic design company to an Internet marketing firm. Metal Imagination was going to be more of a hobby, selling items he enjoyed.

"I didn't think it would make it big," Gendelman says. "I was going to do it just for fun."

The Keego Harbor-based business is a lot of fun this year as sales have spiked. The company sells H & K Metal Sculptures, such as wine gifts.

Sales are up 2,000 percent from last year. That has allowed Gendelman to expand his staff from just himself to four people and an independent contractor. He expects business to triple again next year and add another 2-3 people over that same time.

Most of this success has come from search engine optimization, meaning he generates a lot of his sales from people finding his site through things like Google searches. As Metal Imagination gains more traffic, he expects it to become more popular and surface higher on searches.

"It turned out to be way crazier than I expected," Gendelman says.

Source: Vladimir Gendelman, president of Metal Imagination
Writer: Jon Zemke

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Entrepreneurship, Internet, Oakland County, PR/Marketing

Metal Imagination transforms hobby biz into rapidly growing firm

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