Posted 4187 days ago
Eaton is seeking a Marketing Communications Manager, North America Truck for its Galesburg operation.
Job description
Lead the strategic planning, development, deployment and measurement of all North America Truck Marketing Communications (MarCom) in support of the Eaton brand, Eaton's product brands and the company’s reputation and leadership.
Advise and support business unit, market segment directors and regional leadership in the planning, execution and measurement of MarCom programs and projects directed to its key stakeholders (employees, customers, channel partners, local communities and trade media).
Collaborate with Vehicle Group Branding and Communications functional leadership and Corporate Communications to ensure alignment and consistency in corporate and business objectives.
Responsibilities include the following:
• Counsel and advise the business unit, regional leadership and market segment directors on the management of MarCom and branding issues.
• Manage the execution of Vehicle Group branding and MarCom strategies and programs in the business units and key market segments.
• Build and maintain organizational capability to support the region’s growth opportunities in key market segments--with in-country marketers at the business unit and regional level.
• Implement the corporate communications strategy at the group level to help build “One Eaton.”
• Collaborate with the Vehicle Group’s Business Communications manager to plan and execute the media relations function for the business unit and key market segments.
• Provide general communications support to all VG facilities in the region, in concert with the Business Communications manager.
• In collaboration with business unit leadership, Human Resources, Sector and Corporate Internal Communications, direct the development and implementation of segment-wide and operations-specific employee communications plans and programs to support business goals, manage change, and to build and strengthen employee understanding, alignment and engagement.
• Oversee and coordinate all marketing communications (MarCom) efforts across the business unit and key market segments, including the development of strategic MarCom plans and programs that may include advertising, trade show participation, sales support, marketing literature, etc.; ensure cost efficiency and compliance with standards across all marketing communications activities. Scope includes MarCom services with marketing partners.
• Effectively counsel, coach and manage staff for optimum impact, effectiveness and career development.
• Manage communications supplier and consultant relationships for optimum value to Eaton and lead the search/select process when called for.
• Participate in Sales and Marketing strategic planning for the business unit and key market segments.
• Demonstrate fiscal accountability in budgets and cost-benefit analysis of communications activities, including program R.O.I., functional scoreboards, etc.
Basic Qualifications (Including Educational Requirements)
• Bachelor’s or Master's degree in communications,journalism,
business, engineering, or marketing is required from an accredited university.
• Minimum 7 years of experience in marketing or business is required.
• 3 years of direct or indirect people management experience required.
Additional criteria:
• Demonstrated track record in developing and executing strategic programs in a complex multi-billion dollar global business; proven ability to advance the business through communications programs
• Knowledge of communications theory and practice
• Strategic communications planning and Project Management skills
• Excellent verbal and written communications skills
• Knowledge of graphic design and production
Preferred criteria:
• MBA or Master’s degree in any of the above fields is preferred
• Knowledge of Value Creation and Marketing principles
• Knowledge of Integrated Marketing Communications practice and principles
• Crisis communications management experience