Nom Nom's Cupcake Factory to add third shop & pizzeria in Detroit

After building a successful bakery in Westland and then Northville, Nom Nom's Cupcake Factory & Sweets Shoppe is taking its baked goodies to a third location, this one in Midtown Detroit. It's also building a pizza restaurant next door.

Nom Nom's Midtown is expected to open in late spring or early summer at 15 E. Kirby in Midtown, says Michelle Meador, project manager for LA Wier, which owns Nom Nom's, Rockstarz Karaoke Bar in Garden City and the future Detroit Pizza Co., which has no opening date set as the owners want to go slow with their first pizza restaurant. It will be located next door to Nom Nom's, within walking distance of some of Detroit's largest institutions.

They chose to expand from the suburbs to the city to be a part of the Midtown business boom, Meador says.

"We got a really great opportunity to go into that location and Detroit is just buzzing with entrepreneurship and new small businesses," she says. "We are excited to be a part of it."

Midtown draws customers from two of the city's largest employers: Detroit Medical Center and Wayne State University. Wayne State students and employees and visitors to the Detroit Institute of Arts are potential customers as well.

Detroit Pizza Co. will not "be just a fast food pizza. We want a slice of pizza that tastes great and is affordable, a good quality product at a great price…There's a little rumor we will have beer to go with your pizza."

"It's going to take us longer to do Detroit Pizza Co. because we've never done it before. The cupcake shop is pretty cookie cutter. We learned how to do it with our first location in Westland. The pizza place is very different and detailed…The amount of good, quality equipment, training a great staff, will be more intensive. We don't want to slap something together to make a quick buck. We want this to succeed just like Nom Nom's."

Nom Nom's is known for its fresh-baked favorites, such as booze cupcakes like Amaretto Sours and Irish Car Bomb, candy sweet treat cupcakes such as Butter Finger, Almond Joy and and Heath Bar, and soda pop and cheesecake flavors. It's a takeaway bakery as well as a thriving special-order business that makes different items, such as edible business cards.

Mother-daughter team Laura Wier and Jennifer Ryan have caught on in a short time with Nom Nom's. The Westland shop opened in April 2011. The Northville location launched in November 2013. In that time, it's also been voted "best cupcakes" for three years by readers of Real Detroit.

Source: Michelle Meador, project manager, LA Wier
Writer: Kim North Shine

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