Friendship Factory's blend of social good and retail comes to Rochester

The Friendship Factory has added a second store in downtown Rochester, expanding from its Clinton Township location where crafting, parties and lessons in kindness have combined into a good business idea.

The newest Friendship Factory brought its bracelet makers, beads, stickers lanyards, and oodles of craft supplies to the former Avon Township Library at 210 West University in downtown Rochester. The crafts combine with the owners' wish to help girls weather storms of friendship and socializing.

Both stores, the one at Partridge Creek shopping center in Clinton Township, and the new one host birthday parties, Moms Night Out events, painting parties, holiday gatherings and have rotating themes such as the current Michigan-Michigan State rivalry.

Whether dropping in to craft or there for a party, the point of the interactive studio is to "connect friends and family and build friendships."

It also offers friendship-building workshops hosted by a licensed therapist. The owners want its target market, 8- to 14-year-old girls, to understand how relationships change and how to manage change with social skills that emphasize support and kindness.

Source: Friendship Factory
Writer: Kim North Shine
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