Emagine Entertainment to open luxury movie theater in Macomb Co.

Troy-based Emagine Entertainment is opening its first movie theater in Macomb County in December, bringing movie-goers a new upscale and luxurious experience that comes with amenities galore.

The opening of a theater on 23 Mile Road near Hayes in Macomb Township will bring to eight the company's number of metro Detroit theaters. A theater is also in the works for downtown Birmingham.

The new Emagine Macomb is being built inside a closed Kroger grocery store that will be transformed into nine theaters, a restaurant and bar with onyx countertop and seating areas with sofas, high-top tables, chairs and stone fireplaces for a living-room feel.

When it opens Dec. 19, visitors will find full-service and comfort amenities not found in older theaters.

There will be 100-percent reserved seating in power recliners and service by a chef from the Ironwood Grill in Plymouth. A full-service bar, a self-serve soda fountain and dessert bar, and gourmet popcorn healthy snacks for kids will be part of the theater. It will have nine auditoriums with floor-to-ceiling screens and seating that provides a good view from any spot.

Source: Dawn Kelly, spokesperson, Emagine Entertainment
Writer: Kim North Shine
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