Downtown Farmington has a lot going for it these days. New streetscape improvements lined up, restored historic theater and small town vibrancy. Even Money Magazine named it as one of its Top 100 places to live in the U.S..
But the problem for Farmington residents is making sure everyone else knows that. Enter city officials, who are gearing up for a significant marketing push later this year.
"We have a lot of events and they are a big strength of downtown," says Annette Knowles, executive director of the Farmington Downtown Development Authority. "But we have to succeed in getting word out to the potential patrons of our businesses."
The DDA recently hired Krista Wolter as its marketing and promotions director (at $44,000 annually) to handle marketing efforts and event coordination. It expects to launch a branding campaign later this spring on top of its normal marketing efforts.
The idea is to let Farmington residents define themselves before others do, and to let it coincide with the launch of major projects, such as the streetscape improvements.
Source: Annette Knowles, executive director of the Farmington Downtown Development Authority
Writer: Jon Zemke
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