Midtown spreads its 'Where Life is Art' message

Thursday, June 25, 2009 | Source: Model D

Art is more than something people look at in Detroit. It's part of the Motor City's Midtown neighborhood brand.

Excerpt:

University Cultural Center Association has teamed with Lovio George to create a comprehensive district brand for Midtown.

Meeting with stakeholders, visitors, and business owners led the branding team down a path that works to emphasize the cohesiveness of the neighborhood -- and what makes it unique. "We got a sense of what core values [are here], what makes Midtown different than anywhere in the region, or anywhere in Detroit, for that matter," says Jim Boyle, vice president of integrated marketing for Lovio George. "We are developing a language for how Midtown talks about itself -- the major message is 'Where Life is Art.'"

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