There is no silver-bullet strategy to GraphiColor Exhibits' growth. The Livonia-based company has watched its business improve thanks to a broad range of factors.
New trends of digital media become more affordable for clients, check. Better search-engine optimization work for its online brand, check. More social media to keep its name out there, check.
"It's never any one thing," says Anita Mitzel, president of
GraphiColor Exhibits. "It's always a series of things."
The 29-year-old company specializes in creating trade show displays and organizing corporate events. It has enjoyed steady growth that has allowed it to expand its staff to seven employees and the occasional intern. It currently has one open position for a sales and marketing professional which will help the firm handle its larger client base.
"We have more sales inquiries than ever before," Mitzel says. "We are redesigning our website to become more effective with it."
Source: Anita Mitzel, president of GraphiColor Exhibits
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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