Topolewski Group teams up with Google to improve advertising

Ferndale-based advertising agency Topolewski Group is consulting with Google to help the Internet search giant improve its advertising.

Topolewski Group has been facilitating meetings between Google engineers and the leaders of the nation’s biggest advertising agencies since last fall. The idea is to connect the top creative minds in technology with the cream-of-the-crop creative minds of advertising to facilitate better advertising.

"Google has the technology to do just about anything," said Matt O’Mara, a partner with the Topolewski Group. He added that Topolewski’s consulting with Google is expected to continue for the foreseeable future.

Google is setting up the headquarters for its Adwords division, which sells advertising on the Internet search engine, in Ann Arbor. Google expects to hire at least 1,000 people for its Adwords division in Ann Arbor over the next five years.

Topolewski Group is a six-person team formed by Gary Topolewski and O’Mara in 2006. The company also has a four-person office in Denver working with the Burt Automotive Group, a large regional automotive retailer.

Source: Matt O’Mara, partner with the Topolewski Group.