Daniel Reilly isn't a stranger to running a business that implements Enterprise Resource Planning platforms, commonly known as
ERP software.
The Metro Detroit serial entrepreneur sold his old ERP software company, Reilly & Associates, a few years ago and is making another foray into the business with his new company,
AppliedProgress. This time, he is focusing more on branding to build his company.
The Troy-based company works with automotive suppliers and manufacturers to implement new ERP software systems. Reilly sees the key to building a successful business as not only doing a good job executing implementation of its product but making sure the customer has a comprehensive understanding of what's going on.
"There is a lot of education," Reilly says. "Companies only do this once every couple of decades. They don't know where to go to."
AppliedProgress currently employs three people. That small team has been focusing on building out its core product and creating a marketing plan for it. Reilly expects to launch that marketing plan later this year.
Source: Daniel Reilly, CEO of Applied Progress
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.