CruiseCam designs and manufactures in-car cameras in Farmington Hills

Farmington Hills-based CruiseCam International designs, manufactures and tests in-car digital video cameras and mounts. One might wonder, "Why would I ever need to take video from my car?" Founder and CEO D. Scott Watkins says there are a  million applications, from obvious ones like Hollywood and law enforcement, to keeping an eye on a teen driver or delivery person, or for use in a neighborhood watch or even to document a vacation.

The company produces cameras that can be custom-mounted onto a seat as well as mounts that can go in-between or next to a seat. Either way, the cameras are jolt-resistant and the view can be rotated. Watkins foresees a time when CruiseCam is an OEM for auto manufacturers. He also sees potential for the camera system to interact with vehicle data.

CruiseCam currently employs ten, but Watkins predicts that number to increase. "We are positioned for growth. I anticipate a near-term expansion," he says. "We are launching new products, and our Corvette Seat just launched." He has an optimistic goal: "There are 42 million vehicles produced new annually. That is our market."

Source: D. Scott Watkins, CruiseCam
Writer: Kelli B. Kavanaugh