Gongos expands with new division, O2 Integrated

Gongos continues its 22-year tradition of steady growth, expanding its operations with a new division this year, despite taking a serious blow.

The Auburn Hills-based market research firm is launching O2 Integrated, a division of the company that it's billing as "a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies." Put simply, O2 Integrated is Gongos' plunge into data analytics marketing. The difference, Gongos president & CEO Camille Nicita points out, is O2 Integrated helps its clients see through the plethora of white noise in the growing world of information.

"We see it as decision intelligence versus big data," Nicita says.

Gongos, formerly Gongos Research, itself has grown over the last, expanding its revenues by 4 percent and hiring eight new people. That number isn't as high as Gongos' normal growth gains but it's also the number that followed after its founder, CEO and driving force, John Gongos, died suddenly of metastatic melanoma at age 51 last summer.

But the company is rallying. It now has a staff of 108 people and is getting ready to welcome seven new interns this summer. Nicita expects O2 Integrated to continue to drive the company's continued growth this year and beyond.

"We feel O2 Integrated is a huge opportunity for talent expansion," Nicita says.

Source: Camille Nicita, president & CEO of Gongos
Writer: Jon Zemke

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