Oak Park-based GSTV adds two positions, looks to expand into new markets

Putting a TV that mainly runs commercials on top of a gas pump is probably the type of idea most people would say, "Now I could have thought of that." The thing is, a Michigan company did think of it and it's turned into an industry.

GSTV, an acronym for Gas Station TV, recently created two new jobs and is looking to make more in the future. The Oak Park-based company has 5,000 screens in 16 different markets and hopes to have a foothold in the top 15 markets with 12,000 screens by the end of the year.

Not too shabby for a company that started putting TVs on gas pumps in 2006.

The idea is to reach captive consumers for about 5 minutes during a natural pause point in their day. Or put more simply as they stand idle, pumping gas or waiting in line at the register.

The gas pump TVs offer only one channel that shows news from CBS, sports from ESPN and local weather, along with, of course, commercials. Offering only one channel eliminates channel surfing or multitasking that could redirect the consumer's attention. The content is specifically tailored to geography and time of day.

The firm is an industry-leader in digital out-of-home media that is experiencing tremendous nationwide growth. The two newest positions in Metro Detroit are a vice president of Midwest sales and a research specialist.

Source: Jennifer T. Korail, Airfoil Public Relations
Writer: Jon Zemke

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