Ask not what you can do for the D – what can the D do for you? On Feb. 1, local business leaders and marketers will just learn that – how best to use the Detroit brand to attract visitors of all kinds to the Motor City.
Excerpt:
In 2008, the D Brand will mean more than ever: It's the "Year of the Car," celebrating milestone anniversaries in the Big Three. The new Detroit Institute of Arts is open, Detroit will have three new casino hotels, and Detroit will host the PGA Championship. Revitalization and growth are continuing downtown and surrounding suburbs, giving marketers positive news about the transformation occurring in metro Detroit.
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