DIA ads highlight museum's delights

Thursday, February 14, 2008 | Source: The Detroit News
A series of new ads for the Detroit Institute of Arts, writes News columnist Laura Berman, provide a refreshing calmness amidst television advertising clutter - and make Detroiters proud to call it home.

Excerpt:

"We already knew a lot about how people feel about museums," says Annmarie Erickson, who heads marketing at the DIA. The DIA wanted to better understand the primal appeal of art as a way to convince Metro Detroiters to visit the museum again and again.

Read the entire article here.
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