Chris Ilitch, President and CEO of Ilitch Holdings, Inc., is kicking
off a new initiative - "Let's Meet in the D!" - by pledging that
he'll move the annual worldwide conference of the Little Ceasars
franchises from Las Vegas to Detroit. The hope is that these meetings,
and meetings like it, will assist Detroit in it's continued
revitalization.
Excerpt:
Southeast Michigan, he also realized, is home to lots of businesses, large and small, that stage lots and lots of meetings and conferences in places like Las Vegas, Orlando, New York, even overseas.
What if every such local company pledged to move at least one of its out-of-town meetings to metro Detroit in the next two years? The impact could be huge.
Thus was born the "Let's Meet in the D!" initiative rolled out Tuesday by Ilitch and the Metropolitan Detroit Convention & Visitors Bureau, which he is chairing this year and next.
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