The state of Michigan launched a marketing effort that seems to be paying off. For the second time in three days Michigan.org, a Web site spotlighting the states tourism opportunities, broke its records in traffic.
Excerpt:
"Obviously, our Pure Michigan marketing effort is rapidly building
momentum and is driving a record number of potential visitors to
michigan.org," said George Zimmermann, Vice President of Travel
Michigan, a business unit of the Michigan Economic Development
Corporation. "We know from independent research that 65 percent of
consumers who use michigan.org for tourism information, then travel to
and within Michigan. More Web traffic means more business at Michigan
destinations."
A television ad spotlighting Michigan's world-class golf debuted in
April, while the remainder of the campaign launched in Chicago,
Indianapolis, Cleveland, Cincinnati, Columbus, Dayton, St. Louis,
Milwaukee and Ontario, Canada, plus in Michigan, in May. Pure Michigan
commercials can be viewed online at michigan.org/travelads.
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