Michigan is the place to be for the summer. Well, hopefully. Pure Michigan is launching an ad campaign that is larger in scope than years past. They have $17.5 million to work with, nearly $5 million more than last year.
Pure Michigan is shining a spotlight on the state's natural resources, recreational activities, and cultural attractions through a whole gambit of medias.
Additionally, a research firm calculated that for every dollar spent on advertising in out-of-state markets, $2.82 was returned back to the state of Michigan. Not bad.
Excerpt:
The 2008 Pure Michigan summer campaign has hit the airways for
potential out-of-state visitors as they make this summer's travel plans.
Markets such as Columbus and Dayton, Ohio, and St. Louis. Mo., will
be included for the first time in the state's marketing campaign,
according to George Zimmerman, vice president for Travel Michigan.
Other markets re-targeted include Chicago, Milwaukee, Indianapolis,
Cleveland, Cincinnati, South Bend, Green Bay and Ontario, Canada.
Read the entire article
here.
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