Adapt or die is the mantra for business and that holds for apple growers too. Taking a page from Michigan's successful Pure Michigan campaign, Michigan Apples has partnered with the state to push Mitten-made fruit online. The results have been impressive.
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"Some stores in suburban Chicago were provided with in-store chef demos, which were also very popular. Community events in Chicago included Oktoberfest and Legoland® family activities, as well as a chef-led cooking event for bloggers, nutritionists and journalists in downtown Chicago.
The intense October-long promotion in Chicago generated 56 million impressions, about 90 percent of them in a targeted retail environment where consumers make their purchasing decisions."
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