Michigan is on it's way to getting $40 million to shake its money maker - tourism. And, for the first time, to promote what some Michiganders are growing tired of - winter.
The cash isn't in hand - or would it be mitten? - yet, however. It has one more hurdle to face in the House, but sponsors, legislators, and vested parties are fairly certain it's a go.
Excerpt:
In addition to funding the new winter ad campaign, Zimmermann said the money would be used for national cable TV spots for Michigan's summer attractions. Past advertising has been only regional.
Those regional campaigns have proven that tourism advertising is a good investment, Zimmermann said. Between 2004 and 2006, they led to 2.6 million trips to Michigan, which he said put $2.70 into the state treasury for every ad dollar.
And that economic boost, Zimmermann added, "is almost immediate. The majority of it happens in the same year."
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