The Plymouth International Ice Sculpture
Spectacular, which runs Jan 26-28, is about more than just the art; the
township's Downtown Development Authority will make use of the event as
a marketing tool for its downtown amenities.
Excerpt:
Mike Wright, who chairs Plymouth's Downtown Development Authority Board
of Directors, said the DDA believes in the ice fest and the traffic it
brings to downtown retailers and restaurants.
"Our belief is that is has tremendous value, an event that is
recognized within the entire region and draws people from beyond
Plymouth," Wright said. "We feel so confident, we invested $2,500 in an
ice sculpture with our new marketing logo that will be carved and
displayed."
Read the entire article here.
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