Borders Group Inc. will be bringing author readings, musical performances and other special events to the Internet. The new monthly series will bring original broadband programming from the company's flagship store in downtown Ann Arbor.
Entitled "Borders Live at 01," the premiere episode was released last week to Borders' 15 million "Shortlist" subscribers --the company's weekly email newsletter.
The first episode features author Christopher Moore, who signed copies of his new book, "You Suck: A Love Story." A highlight of the visit was the author's visit to the multi-media section where he discusses his favorite classic horror films.
The second episode of "Borders at Store 01" features British rock band, Gomez and an in-store performance promoting their latest release "How We Operate." The band then picks through the store's music section, discussing the first CDs they ever bought while pointing out favorite musicians.
April will bring a live performance from Rickie Lee Jones and Paolo
Nutini along with author Ishmael Beah discussing his memoir "A Long Way Gone: Memoirs of a Boy Soldier," his account of being a child soldier in Sierra Leone.
The marquis webcasts are part of Borders' attempt to build their online community of book and music lovers.
Customers can access the new "Borders Live at 01" series by visiting http://www.bordersmedia.com.
Source: Borders Group Inc.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.