Rochester's Brand Labs quintuples employee base in less than two years

Outsourcing might be considered a dirty word when it comes to job creation in Metro Detroit, but Brand Labs is turning that piece of conventional wisdom on its head.

The Rochester-based company specializes in handling e-commerce sites for businesses. The firm basically allows a company to outsource all of its virtual work to Brand Labs' Michigan employees. That includes the website design, marketing, call center and shipping.

"We saw an opportunity where we could outsource someone else's business," says Marc Dula, director of search for Brand Labs.

And it's paying off in spades for the company that started off with five people in December of 2006. It now employs about 25 people and expects to hire 20-30 people within the next 12 months.

Source: Marc Dula, director of search for Brand Labs
Writer: Jon Zemke
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