Capture Caddie develops technology to analyze golf swing

Lots of people play golf and nearly as many struggle to improve their swing. A new startup based in Canton believes it has come up with technology to help them.

Capture Caddie is developing technology that creates a simple way to record a player's golf swing. The four-person team behind the 1-year-old startup notes the only way to currently capture a player's golf swing and analyze it is to hire a pro, have a friend record it on a mobile device, or set up a tripod and hit record. All of these options tend to be either clumsy or not cost-effective.

"There is just no easy way to do it," says Edward Thai, co-founder & manager of Capture Caddie. "So we made an easy-to-use kiosk."

Capture Caddie provides a kiosk at golf courses that records a players swing and sends that video to the player's computer or mobile device. The kiosk also tracts data, such as carry distance and ball flight. Check out a video on it here.

"It's data most people can't get unless they go through a pro," Thai says.

Capture Caddie is nearly done with the development of this technology and is working to demo it at some local golf courses. It is also working to gamify the technology to add a competitive element between users.

"It makes you hit shots under pressure," Thai says. "That's golf."

Source: Edward Thai, co-founder & manager of Capture Caddie
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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