When D/A Central goes out looking for new business, the security firm doesn't focus so much on the sector as it does the location.
The Oak Park-based business will target clusters of business, such as Detroit’s Eastern Market neighborhood, to grow its bottom line. The strategy has paid off in the last year as D/A Central has grown its revenue by 13 percent and is aiming for 14-percent growth this year. It has also hired three people, expanding its staff to 40 employees and the occasional intern.
"We have a very broad range of customers," says Eric Stanton, sales & marketing manager for D/A Central
D/A Central delivers security solutions for commercial clients through Security-Net. Stanton credits the new growth strategy for that success, along with the rebounding economy and a trend of more firms seeing security as an absolute necessity.
"Many companies are now seeing security as part of their continuity," Stanton says. "It used to be security just to protect themselves."
He explains that continuity means businesses see comprehensive security as a necessity for survival. In the past, security meant more about protecting assets without fear of outside forces ruining a venture.
Source: Eric Stanton, sales & marketing manager for D/A Central
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.