Dark Spark Media at tip of film industry spear

The people at Dark Spark Media are big on Michigan and its emerging film industry.

The Royal Oak-based post-production house was the first local firm to do post-production work on a movie last year. That work is normally shipped back to California or other places that have more established film industry infrastructure.

Dark Spark Media is also the driving force behind Under the Radar Michigan, a new local-centric TV show on PBS. The show profiles cool and sometimes eccentric aspects of Michigan's towns. It does three of these profiles with each episode and could be used as a template for other states looking to beef up their brand image.

"It's all about refreshing and rejuvenating the attitude about Michigan," says Annie Harrelson, sales and marketing manager for Dark Spark Media.

The company used to specialize in creating training films for the likes of the automotive industry, but began to diversify into live exhibits and other filming when the car sector began contracting. Last year it moved into feature film and TV work to take advantage of Michigan's new tax incentives. Headcount now stands at 10, including the eight founders and two interns hired last year.

Source: Annie Harrelson, sales and marketing manager for Dark Spark Media
Writer: Jon Zemke

Related Tags

Film / Video, Oakland County, Woodward Avenue

Dark Spark Media at tip of film industry spear

Related Tags

Recommended Content

Across Our Network