GlobalAutoIndustry.com is angling to take advantage of a new, growing market by launching a new brand,
GlobalBusinessProfessor.com.
"We have gone exclusively to online events," says Ron Hesse, chairman & CEO of
GlobalAutoIndustry.com. "We decided we needed a new logo that goes beyond the auto industry."
GlobalAutoIndustry.com is a news and event resource for international business expertise. It launched in 1996 with a focus on the auto industry. It has evolved into providing online content and hosting events focused on growing auto-industry companies. Those resources are often used to educate people about not only the auto industry but other aspects of international business as well.
"GlobalAutoIndustry.com continues to flourish because the global auto industry around the world is flourishing," Hesse says. "More and more people need to be educated about it."
The Troy-based business has grown to 11 people and is looking to add a few interns. Hesse plans to add a few more people to his team later this year.
Source: Ron Hesse, chairman & CEO of GlobalAutoIndustry.com
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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