Highway Media transitions to more web video work

Video production has made a dramatic change in recent years and Highway Media has been there to reap some of those rewards.

The Canton-based video-production firm has enjoyed a 10-percent bump in its revenue over the last two years as it transitions from doing video work for DVDs to online videos. Mark Salloum, producer/director for Highway Media points out that online videos play a significant role in helping websites reach the top of Internet searches and keeping surfers engaged for longer.

"The power of video has become the most impactful medium in the world," Salloum says.

Most of Highway Media’s clients fall into two categories, Salloum explains. A lot of industrial shops are looking for short videos explaining what sets them apart. There are also many medical professionals in need of videos that explain the niche of their practices, such as fertilization clinics. He adds that they want a professional look that tells a compelling story.

"That's why they're hiring us," Salloum says.

The increase in business has allowed Highway Media to add two employees to its core team of 12. The firm is also planning to bring on an intern this spring. 

"We're projecting a dramatic growth, 30-40 percent, in the next two years," Salloum says.

Source: Mark Salloum, producer/director of Highway Media
Writer: Jon Zemke

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