Joshua Tree Investments focuses on ethical investing

Josh Keagle has had a number of different jobs over the years. He has served in Iraq, been a middle-school teacher and worked for JPMorgan Chase & Co.

In that time he noticed a number of investment professionals push products they had little knowledge of and were arguably not in their clients' best interests. He also noticed that a lot of people were supporting things with their investments that wouldn’t fit in with their moral code.

Not long after that he started Joshua Tree Investments, an financial investment advisory firm that helps people make ethical investments that maximize return. That could mean funds that specialize in sustainability or other investment vehicles that are socially conscious.

"Our purchases shape the world," Keagle says. "It's possible to responsibly prepare for retirement and think about how your decisions impact the planet."

The Troy-based company got its start a year ago and is now working with a broad range of individual clients. Keagle describes them as young and old, liberal and conservative and from all walks of life. He believes they all want to make the best decisions for the long-term.

Source: Josh Keagle, investment advisor & founder of Joshua Tree Investments
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.

Related Company