Local startups score at Social Entrepreneurship Challenge

Sixty thousand dollars in prizes went to nearly a dozen socially entrepreneurial startups competing in the Michigan Social Entrepreneurship Challenge. Most of that money went to companies and entrepreneurs from Metro Detroit addressing chronic unemployment and at-risk youth unemployment.

The prize money went out in four-figure chunks to the start-ups, ranging from $1,000 to $5,000. Often that sort of cash injection can mean the difference between mission focus and chaos for a fledgling startup.

"It helps the entrepreneur take their mind off the short-term cash-flow issues and onto longterm planning," says Elizabeth Garlow, executive director of Michigan Corps, which organized the business plan competition.

Among the Metro Detroit-based winners were City Girls Soap, which won the Women Rock prize. City Girls Soap makes hand-crafted body soap, lotion and laundry flakes from goats milk, taking advantage of the urban farming communities in Detroit and Pontiac. City Girls Soap plans to provide jobs for young people in Pontiac, starting off with summer employment.

The two-person operation is currently moving its production from Berkley to Pontiac. The company plans to hire 1-2 people (primarily youth in urban communities) before the end of this year. It plans to invest the $2,500 it won at the Michigan Social Entrepreneurship Challenge in equipment to increase production.

"We're going to use it to build out our production facility, like buy a freezer," says Amy McIntire, co-founder of City Girls Soap.

The Michigan Social Entrepreneurship Challenge aims to help foster social entrepreneurship across Michigan. It culminated with the Social Entrepreneurship Showcase last week, which went out of its way to help cultivate impact investors. Impact investors are high-net-worth individuals who make investments with the idea of creating a social impact and a profit.

Source: Elizabeth Garlow, executive director of Michigan Corps and Amy McIntire, co-founder of City Girls Soap
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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