Call and get it! Delivery services are on the run

The entrepreneur concierge is at your beck and call, and you don't have to leave your doorstep.

Excerpt:

"...The size and the ambition of the delivery outfits varies. The investment can be as small as $500 for website and a bicycle to $650,000 to buy a retail operation and upgrade it....

?Young entrepreneurs are only as limited as their creativity," said Michael Bernacchi, professor of marketing at the University of Detroit Mercy who applauds the low-investment strategy of some home delivery firms.

The age-old business quest, Bernacchi said, is finding a new niche.

Philko has owned Town Tub Coin Laundry since 2005 and invested $260,000 in the business, including flat screen televisions, broadband cable for Internet and high-speed dryers. He experimented with marketing efforts — free pizza attracted the same people each week — until he found that picking up and delivering laundry generated the best results for getting more customers.

"When there is a lice outbreak at a school, parents call us. We'll wash on hot and use a special detergent to make sure the lice are killed. Then disinfect our machines. Parents appreciate our fast response and efficiency," said Philko."

More here.
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.