Passion for tech, manufacturing drives DELRAY Systems' success

Joe Rocca's career in automotive manufacturing started in the early 1980s, and it didn't take him long to combine his passion for technology with his work.

Most recently, Rocca was doing so at Fisher/Unitech. Today, however, he's launched his own firm, DELRAY Systems. The Rochester-based firm focuses on incorporating the latest in technology with manufacturing processes to create efficiencies.

"I want to make an impact on the industry and then turn it over to some folks who have the same passion," Rocca says.

The 1-year-old firm works to integrate process improvement solutions for automating manufacturing, utilizing techniques like reverse engineering and product development processes. This includes 3D printing, 3D scanning, and 3D modeling solutions.
"We want to provide the technology that will help automate manufacturing," Rocca says.

DELRAY Systems recently opened a training and technology center at Oakland University. The firm recently struck a partnership with ANSYS, a company traded on the NASDAQ. DELRAY Systems will sell its software, ANSYS SpaceClaim, to 3D printer users in the Midwest.

Source: Joe Rocca, president of DELRAY Systems
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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