Jobs Landed: Michael Ford

Web Ascender is a Michigan-based website design, development and internet marketing firm. Our philosophy is to work side-by-side with clients, enabling them to leverage Web Ascender's talents and skills as their own. With a plethora of experience in IT software consulting, we see the big picture for each project and help clients integrate their website into their business as an effective sales and marketing tool that works 24 hours a day.

With our headquarters in the East Lansing/Okemos area, I’m in the process of creating a presence for us in the Detroit market.  We have provided solutions for municipalities, financial institutions, retail outlets, legal firms, medical and dental offices as well as movie production companies.  I’m starting to gain traction as more and more people find out how Web Ascender can improve their presence on the web.

My job is great because I’m helping businesses either discover a completely new resource or teaching them how to better utilize one that they already have.  The variety of clients and vast array of requests keep each day unique, so I always have to be on my toes!  I learned a lot working for Palace Sports & Entertainment and I’m trying to apply some of those practices and strategies to what we do, which is definitely challenging.   

Since all of us at Web Ascender grew up in Michigan, we feel it’s important to give back to the community.  In Lansing, we sponsor the Give Camp, which is a weekend-long event where software developers, designers, and database administrators donate their time to create custom software for non-profit organizations. This custom software could be a new website for the nonprofit organization, a small data-collection application to keep track of members, or a application for the Red Cross that automatically emails a blood donor three months after they’ve donated blood to remind them that they are now eligible to donate again. The only limitation is that the project should be scoped to be able to be completed in a weekend.

I will be spearheading similar efforts in the Detroit area and started it by sponsoring a recreational basketball team in Troy.  I’m definitely looking forward to giving even more back to the Metro-Detroit area! 
Job Title: Director of Marketing & Sales
Company: Web Ascender
College: Wayne State University, Master of Arts, Sports Administration , Detroit, MI
High School: Woodhaven High School, Flat Rock, MI
Lives In: Royal Oak

Web Ascender

PO BOX 858
East Lansing, MI 48826

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